Values, Metrics, & Indicators

• Values are the things we care about, the things that should be taken into account when evaluating alternatives. For example, in many decision situations people care about costs.
• An objective indicates a direction in which we strive to do better. For example, one objective may be to minimize costs.
• A fundamental objective or value is something we care about for its own sake – it is an end, not a means.
• A means objective is something that will help us achieve our fundamental objective.
• A metric is how we measure an objective. For example, costs may be measured in discounted dollars or annual dollars.

Active Indicators Display (shows relationship between indicators)

View the following information on:

Sustainability Indicator Projects: Profiles & Findings

Indicator Matrix Product Location Chart

Selecting Indicators